Powder's Tenth Birthday!
It’s here chaps – time to drink champagne and dance on the tables! I can hardly believe it – a whole ten years of Powder! Hasn’t time just flown on by? It’s been a fabulous journey so far, and like any good journey it’s been full of ups and downs! I could not be here today without my wonderful team, each of them championing the brand and pushing further to grow and flourish into what it is today. Read on below as I take the time today to answer a few questions and reflect on where we have been and where we aim to go next...
It's been ten years since Powder first began, can you tell us a little about how you started the brand and the first few steps you took in order to make it what it is today?
For me, I love expressing myself through the clothes that I wear; it’s always lovely when people get a sense of your personality just by looking at you – it’s a great way to spark up a conversation and have an instant connection! However, I just got to a point where I felt as if there was a gap in the market for these completely unique designs that women love to wear, that are easy to access and at an affordable price point! I adore wearing colour and various prints, always managing to tell some kind of story – or let people know what kind of mood you’re in! It was this passion and belief in the need and desire for items that express the individuality of other women that really pushed me forward to go out there and start creating these fabulous bright and colourful pieces! That’s how Powder was born, and for me, that is one of the touch stones of our success – always being true to yourself and having the courage to go out there and trust in who you are and what you know!
What was the moment when you realised that you were onto something special?
To be honest with you, there was always a part of me that knew it was special. I’m a very perceptive person and I don’t think that we would be where we are today if I didn’t always have the innate belief that it could be what it is. Beyond that though, it has to be the amazing reaction that we’ve continuously had from retailers and customers over the years; there’s nothing better than receiving a lovely message about our unapologetically feminine ranges, our beautiful bespoke packaging, the new collections, as well as the old – with many customers cherishing their favourite pieces!
Speaking of special moments, was there a time in the history of the brand that really sticks out to you? Either for a good, bad, or simply memorable reason?
You know, there are two moments that really stick out – one from either side of the spectrum, from when we first started to just a couple of months ago! Our first trade show was a key moment in time for me, standing back and seeing the reaction that our stand had from the retailers as they crowded onto the stand to see our Autumn/Winter Collection! That was a point where I also got to meet many of the people that I still work with to this very day! Powder is all about making a connection with people – finding something to talk about, often starting with a love of unique design! The second moment that truly sticks out is when my sons both decided that they wanted to get more involved with the company. That was a real changing point for me – a very exciting one where I soon discovered that Powder was fast becoming more than just a brand that I had once dreamed up, it was becoming the family business that I had always hoped that it would be!
Each season I always design things that I love and that I know will be cherished by our customers, so to be honest with you my favourite item changes all the time! I think that coming up for Autumn/Winter 2019, we have this design which is very cute – a pair of ‘Westie Wearing Spectacles Mittens’ which match in both kid and adult sizes!
Now that we've looked back, what do you see for the future of Powder?
Ah, that is the big and exciting question! Of course, there’s always lots of fun ideas floating around! I think I can safely say that it would be to continue to work closely with my sons Charlie and Max, I’m super excited to see how their ideas and energy shape Powder in the future!
To help celebrate the occasion further, we are giving you and a friend the chance to win a £100 Powder voucher to spend on our fabulous Spring/Summer 2019 Collection! All you have to do is follow us on all of our social media platforms (Facebook, Twitter and Instagram), "like" our latest photo, and tag a friend who you would like to win with! You have until Sunday 3rd March at midnight to enter! Good luck chaps!